Search Engine Optimization (SEO)

SEO = Top Rankings. More Traffic. Big ROI.

As a small business owner, are you frustrated because your advertising doesn’t seem to be working? Or, at least, you don’t know if it’s working or not? In spite of all the money you’ve paid for display ads in the newspaper, and possibly a large chunk of change monthly for your Yellow Pages ad, do you still find you need more customers (i.e. more sales)?

Online search engines, such as Google, present major opportunities to get

new customers into your offline business. 40% of all searches are from local

people searching for restaurants, dentists, lawyers, contractors, etc. But here’s

the thing: 90% of brick and mortar businesses are surprisingly behind in getting

themselves ranked in the search engines in their town/city, and often don’t

even realize they’re losing business to their competitors.

Results of SEO and Internet Marketing are Easily Tracked

The great thing about internet marketing is that it can be tracked for results,

i.e. the number of searches, clicks, page views, where the website visitor came

from (both in terms of which website and city/state), and more. You can’t do

this with a newspaper or Yellow Pages ad, or a radio commercial. Over time,

internet marketing is optimized via testing to continually rank your business higher than your competition and for more search terms in order to expand the amount of traffic visiting or calling your business. Because of the ability to test and track, what’s working isn’t a guessing game because the numbers tell us.

Google alone will bring you more than that expensive online Yellow Pages ad you’re paying for, and for less money. However, the amount of time it will take to get your business ranked in Google is directly proportional to the amount of competition your business has. For example, in a small city of 100,000 people, there maybe 20 dentists, 15 attorneys, and 350 real estate agents. Thus, it will take much more work and a longer duration to get a Realtor ranked in Google than an attorney since the competition is so much greater. However, for any business, it is work well worth doing because Google will bring your business more traffic than any other single source.

What can LindsayWebMedia do for You?

The first thing we’ll do, upon your request, is email you a free, no obligation proposal outlining the state of your current internet presence, along with an analysis of your competition. The findings will determine our monthly fee, which you can then accept, or not.

When you have accepted our proposal, we will design a customized search engine optimization plan and put it into action. The search engine results page is a crowded place. Most businesses maximize their search engine marketing success when they appear high in the search results. Getting significant real estate on the search engine results page for your best keywords (the search phrases people use to find your type of business) requires an integrated approach to keyword selection and optimization efforts.

(830) 522-6821 • San Marcos, Texas